With the national benchmark Sales of the Future, we investigated how leading companies can remain successful in the rapidly changing world of B2B sales. What new competencies does the sales team need? And what approach and tools are needed to optimally support sales?

Key conclusions from the report:

• If you want to be ready for the future as a sales organization, you must invest in content, digital skills and smart tooling.
• Leaders in modern sales are able to build a warm relationship with prospects in all phases of the buyer journey, including the awareness and orientation phase.