The changing world of B2B Sales
The buying behaviour of B2B customers has changed, orientation is largely online and power is shifting more and more to purchasing. With the national benchmark Sales of the Future, Kenneth Smit investigates how leading B2B companies are responding to the digital developments in the world of sales.
- How do you stay successful in the changing world of B2B Sales & Marketing?
- What skills and competencies should the sales of the future have?
- What approach and tools are needed to optimally support the team?
- Which approach and tools are needed to optimally support SALES?
