The changing world of B2B Sales

The buying behaviour of B2B customers has changed, orientation is largely online and power is shifting more and more to purchasing. With the national benchmark Sales of the Future, Kenneth Smit investigates how leading B2B companies are responding to the digital developments in the world of sales.

  • How do you stay successful in the changing world of B2B Sales & Marketing?
  • What skills and competencies should the sales of the future have?
  • What approach and tools are needed to optimally support the team?
  • Which approach and tools are needed to optimally support SALES?

Join the national benchmark


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80 experts
Jacco van Beek
Marcel Molin
Kenneth Smit editors
Hans Goossens
Lex Antonisse

Join the national benchmark

As a participant, you will receive feedback on your own answers immediately after completion in the form of a personal benchmark with peers. You will also receive a valuable and thorough research report free of charge after completion of the survey.

Now invest 10 - 15 minutes of your time and see where you stand in relation to your peers!

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An edge over your competitors by leveraging strength and opportunity?

Thinking in strengths and opportunities!
Especially now, in these times, that will help you turn this into a wonderful opportunity!

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