Your success begins
with thinking
from the other person
It is not the content or arguments that convince, but how something is experienced and the unconscious drives behind it.
About Erik van den Akker
Business improver
Erik helps professionals get more results from their conversations. Not through better arguments, but through more effective behavior.
Many people reason based on their own logic and content. In practice, it turns out that success is primarily determined by how the other person perceives it. Moreover, decisions are often made unconsciously, with the arguments following only later. Those who understand this can effectively steer conversations.
In his training sessions, Erik combines insights from behavioral psychology with concrete real-life situations. He confronts participants with their own behavior and its impact, not by demonstrating it, but by letting them discover for themselves what works.
Your success begins with thinking from the other person's perspective.
From content to influence
Understanding why someone does what they do is the key to influence.
In practice, results are rarely determined by content alone. The difference lies in the interaction: how you respond to the other person, how you handle resistance, and how you create momentum in a conversation.
Erik focuses on precisely that point in his training sessions. He teaches participants to better understand interactions and align their behavior accordingly, so that conversations do not stall but instead create momentum. Central to this is thinking from the other person's perspective, as well as the positive attitude: the ability to exert influence from a position of equality, even when interests differ.
His training courses focus on sales, leadership, productivity, and collaboration, and have one goal: lasting behavioral change and immediate results in collaboration, client conversations, and leadership.
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