Kenneth Smit is NOT ALLOWED for trainers
who only want to train.
It is for entrepreneurs who want to build, acquire and take responsibility.
Set a course for a new career
Brochure
- Making individuals and organizations commercially more effective and efficient
You're successful in what you do, but you feel you have so much more potential. You dream of becoming an entrepreneur yourself, charting your own course. Or perhaps you're already a successful entrepreneur. You want to use your broad knowledge and experience to develop others and, in doing so, help organizations achieve their ambitions.
Does it suit you?
Meetings
During these informal meetings, we'll tell you all about the work of a Kenneth Smit trainer and entrepreneur, the ins and outs of franchising, our concept, and the benefits of entrepreneurship for you. You'll also get a preview of one of our training courses and plenty of opportunity to get acquainted without any obligation.
What does training and entrepreneurship really mean at Kenneth Smit?
In these podcasts, Mike takes you through what it takes and what it yields to be a trainer and entrepreneur at Kenneth Smit. Not a superficial success story, but an honest insight into the profession.
Training is not just about transferring knowledge. It is a journey of development . For participants, for clients, and for you as a trainer-entrepreneur.
What can you expect from us?
Kenneth Smit offers franchisees optimal support in building a successful business. Besides the many benefits of becoming a franchisee, you have access to our smart and practical tools.
your advantage
- Strong brand since 1986
- We are a true specialist and larger organizations are happy to do business with us
- Broad support, so you can focus on acquisition and training
- A marketing-oriented organization
- Excellent training program
- Exclusive partnerships and services
- Various accreditations and quality marks
- Higher gross margin/turnover by joining our brand
- High-quality internal Academy
- Own clubhouse in 's-Hertogenbosch where you can work, train, coach and meet
- Network of fellow trainers
- We can train in almost all languages
- Easily find a buddy to hang out with
Why they chose this
Edwin Webster
Hylke ter Beest
Pieter Jan Huizinga
Stan van Wersch
Thea van Grinsven
and why not everyone should do this
a proven formula
Since joining Kenneth Smit, I have undergone unprecedented personal development.
What do we expect from you?
You're making a commitment as a full-time entrepreneur. You'll make a financial investment in the form of a startup fee and contribute a fair percentage of your revenue. You'll also contribute to marketing and advertising to continuously develop our brand. This way, we'll build a sustainable, professional future together.
What you invest:
€15.000 entrance fee
€4.800 marketing contribution per year
Time, energy and entrepreneurial responsibility
What you get in return:
Brand, training, systems, network, marketing, leads and accreditations
Rates from €3.500 per day
Full-fledged entrepreneurship and coaching
BECOME A FRANCHISE
WHAT ARE THE STEPS?
ORIENTATION
You orient yourself on our formula and whether our formula and entrepreneurship suit you.
In this phase:
› For example, view the website, the videos and/or download the brochure
› Come and get acquainted during a workshop
ACQUAINTED
You will meet Kenneth Smit and we will meet you.
In this phase:
› You will get to know several people within the organization.
› You make a development assessment
BUSINESS PLAN
You create a business plan and a budget for starting your business
In this phase:
We will take a deep dive into your plan and discuss it with you.
DRAFT CONTRACT
You get 4 weeks to think about it (legal)
In this phase:
› You can still ask questions, we don't like unpleasant surprises
START ONBOARDING
Your path to success is starting! You begin with the Trainer Onboarding Program.
TRAINERS ONBOARDING PROGRAM
FROM EXPERT TO KENNETH SMIT TRAINER
You have built a career in sales, management, and/or leadership. You know the practical side of things and what is going on. Perhaps you even have experience as a trainer. Then you also know: you only truly learn the training profession by doing it.
That is why every new franchisee at Kenneth Smit starts with the Trainers Onboarding Program (TOP). In eight weeks, you develop from an expert to a trainer and ultimately to a Kenneth Smit trainer. You gain hands-on experience with groups, get to know our methodology, and discover how to motivate participants.
At the same time, you are building your own business. As a franchisee, you are not only a trainer but also an entrepreneur. You work on acquisition, marketing, client relationships, and the further growth of your practice.
The TOP program helps you firmly establish both roles from the start, so that you enter the market with confidence as both a trainer and an entrepreneur.
THE PROFESSION
FROM EXPERT TO TRAINER
You know what you're talking about. Now you learn how to convey it. Didactics, group dynamics, working with real-life situations, and getting to know our working methods: you discover how to translate knowledge into behavior that sticks.
THE BRAND
FROM TRAINER TO KENNETH SMIT TRAINER
You don't learn our DNA from a handbook. You train with us, receive guidance from experienced colleagues, and make our standard your own: quality, assurance, and results. You become part of a team that has been fulfilling the same promise since 1986.
THE MODEL
ENTREPRENEUR & TRAINER
As a franchisee, you run your own organization. You connect with customers, build relationships, and chart your own course. You receive support from your colleagues at headquarters where desired. Through this connection, you forge your own path and actively work on the growth of your business.
READY IN 8 WEEKS
In eight weeks, you will be prepared to be successful as an entrepreneur and make an impact as a trainer. After that, you won't be alone: ​​you have a network of colleagues that will continue to sharpen you.
- TRAIN
- TO UNDERTAKE
- NETWORKS
My name is Mike Schilperoort
Would you like to know more or get in touch?
I'm happy to help you by answering all your questions and discussing possible steps. Would you like to call or meet up?
FAQ
Frequently asked questions about becoming a franchisee
What investment does becoming a franchisee at Kenneth Smit require?
You pay a one-time entry fee of €15.000 and an annual marketing contribution of €4.800. In addition, you pay a percentage of your turnover. With this, we continuously invest in the brand and the support you receive. During the introductory meeting, we discuss everything openly with you so that you know exactly where you stand beforehand.
What is the trade-off?
You operate under a strong brand that has existed since 1986. This opens doors, with daily rates starting from €3.500. You gain access to training, systems, marketing, leads, accreditations, and our internal Academy. Additionally, you become part of a network of fellow trainers and can visit our clubhouse in 's-Hertogenbosch to work, train, coach, and meet each other.
Do I need experience as a trainer?
That is a nice bonus. More important is your practical experience. Most franchisees come from sales, management, or leadership and know the business from the inside out. You learn the training profession in the Trainers Onboarding Program (TOP). During that period, you grow from an expert to a Kenneth Smit trainer: you gain experience with the group, train alongside experienced colleagues, and master our methodology.
Can I start as a franchisee alongside my current job?
Franchising is a full-time role. In addition to being a trainer, you are also an entrepreneur: you work on acquisition, marketing, customer relationships, and the growth of your business. This requires your full time, energy, and entrepreneurial spirit.
What steps do I take to become a franchisee?
The process consists of five steps:
1. Orientation: You explore our formula via this brochure, our videos, or an information meeting.
2. Introduction: You speak with various people within our organization and complete a development assessment.
4. Business plan: You draw up a plan and a budget, which we review together.
5. Draft contract: You receive the contract and have a four-week statutory cooling-off period to ask all your questions.
6. Start: You start with the Trainer Onboarding Program.
What support do I receive as an entrepreneur?
You work independently, with a strong organization behind you. You are part of a network of fellow trainers who keep each other sharp. The head office supports you where necessary, so that you can focus on acquisition and training.
How do I get acquainted without obligation?
Come to one of our information sessions in 's-Hertogenbosch. You will learn all about the profession, franchise ownership, and our formula, and you will get a preview of one of our training courses. Would you prefer to meet in person right away? Then schedule an appointment with our CEO, Mike Schilperoort.