With autumn and winter, the days become darker and colder. That means the heating goes back on and you plop down on the couch at home more often after work.
As a sales manager, you've been busy with your work all week, so once you get home after work, the temptation is great to switch off your mind and start Netflix.
Reading a book might not occur to you and is easily a hurdle, even though it doesn't necessarily always have to be! Research shows that reading for 6 minutes a day can help reduce stress by more than two-thirds.
Moreover, research shows that reading is a way to train your concentration.
Reading pays off, and as a manager, a sales book provides you with new insights—insights that you can translate into behavior and ultimately achieve better results. So, it is high time to put the remote control aside for a change and dive into a book.
To prevent you from getting lost in the vast selection of books, we have the most highly regarded sales books from Managementboek.
nl and Bol.com listed side by side. Read on!
Books and Laura Nuhaan – 'Social Selling'
Due to digitalization, customers and prospects are making their purchasing decisions in a completely new way. As a result, marketing and sales must work together more closely than ever.
Social selling, or utilizing social media channels within the sales process, is indispensable in this regard. The nine steps in this book clarify how you can successfully implement social selling in your organization.
How do you ensure a consistent message to the customer, effective content marketing, and lead generation via social channels? How do you create more focus in lead management and, in addition, ensure better collaboration and alignment between marketing and sales?
After reading Social Selling, you'll not only know how to answer these questions, but also how to significantly increase your sales and profit by applying these practical tips.
Richard van Kray – 'Sales from your Heart'
Customer-focused advising, putting the customer first, or structuring your process as a customer journey: these are all ways to make your customer feel that it is all about him or her.
Some pitfalls can be that you often lose touch with your own ambitions or that it comes across as an empty phrase that conceals the fact that you are going for your own gain.
Your goal and the client's interest are often at odds with each other. So what do you choose?
Yet you can do one thing without neglecting the other. But to do so, you will need to look at the customer and yourself differently. In 'Sales from the Heart', Richard van Kray provides the framework and tools to truly be meaningful to your customer, without losing yourself in the process.
Jos Burgers – 'Never give a discount!'
Low prices are disastrous for a healthy return and severely impact the profits of companies, professionals, and self-employed individuals. Since the last crisis, pressure on prices and margins has only increased in many markets.
In "Never Give a Discount!" Jos Burgers uses 31 provocative tips to show you how best to deal with this price pressure.
In a lighthearted manner, he describes how to prevent and counter price pressure. After all, low prices are not a fait accompli. On top of that, our own influence on price is much greater than we often think.
Mirjam Wiersma – 'Business flirting'
Would you like to be on the same wavelength as your conversation partner? Make your business conversation sparkle? Convince and entice the other person to accept your message? Business flirting shows how you can get people excited with your charm and the right focus.
The book is full of concrete tips and examples of how to steer conversations. Learn how to always make a good first impression, how to create a good working atmosphere, and how to captivate with words.
Learn to interpret the body language of your conversation partners (and yourself) as well. That way, you'll get more done!
Marc Dijk – 'Save the Sales Tiger'
A book designed to save the tigers of sales, offering new insights into discovering and developing everyone's sales talent. How do you assemble an optimal sales team, and how do you develop, train, and improve this team through excellent communication?
The book gives managers and their salespeople the drive to reach customers right in their 'buying' heart.
Are you missing a book that every sales manager should read? Let us know in a comment!