Push boundaries: the future of sales

Kenneth Smit editorial board 19-06-2023

Sales has traditionally been the profession of the BV Nederland. The Dutch are trade people and are known for their good commercial spirit. Yet the field is changing. Traditional sales methods no longer work as they used to. Therefore, the future of sales is pushing boundaries. In this article we discuss why we need to change course, how digitalization can help and what new sales methods are.

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Push boundaries: the future of sales

Sales has traditionally been the profession of the BV Nederland. The Dutch are trade people and are known for their good commercial spirit. Yet the field is changing. Traditional sales methods no longer work as they used to. Therefore, the future of sales is pushing boundaries. In this article we discuss why we need to change course, how digitalization can help and what new sales methods are.

Why we need to change course

Traditional sales methods no longer work. Customers have become more discerning. They know what they want and are often better informed than the salesperson. It is therefore important for the salesperson to adapt to this new reality. The salesperson must not only get to know the customer better, but also the products and services he sells.

In addition, there is another trend going on. Customers not only want to buy products and services, they want experiences. They want the salesperson to offer them an experience they won't soon forget. This requires a different way of selling. Salespeople must not only provide the right information, but also create the right atmosphere.

Digitization as an opportunity for salespeople

Digitization offers salespeople new opportunities. The Internet has made it easier for customers to find information about products and services. This means that salespeople must adapt to this new reality. They not only have to make sure that they can be found on the Internet, but also that they can reach their customers through different channels.

In addition, digitization offers the opportunity to approach customers in a personalized way. Through data analysis and marketing automation, salespeople can send exactly the right message to the right customer at the right time. This makes it possible to sell in an efficient and effective way.

Stay ahead of your competition with new sales methods

To stay ahead of the competition, it is important to use new selling methods. One of the trends we are seeing is the use of social selling. This involves salespeople using social media to connect with potential customers. Social selling allows salespeople to connect with their customers in a personal way.

Another trend is the use of storytelling. Salespeople tell stories about their products and services to persuade customers. Storytelling allows salespeople to connect with their customers in an emotional way. This emotional connection makes customers more likely to purchase a product or service.

In addition, we are seeing more and more salespeople using gamification. This involves salespeople using game mechanisms to motivate customers to purchase a product or service. Gamification makes customers more involved in the sales process.

Conclusion

The future of sales is pushing boundaries. Traditional sales methods no longer work, customers have become more critical and want to buy more than just products and services. Digitalization offers salespeople new opportunities and makes it possible to connect with customers in a personal way. To stay ahead of the competition, it is important to use new sales methods, such as social selling, storytelling and gamification. Salespeople who know how to use these new methods are ready for the future of sales.

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