Barriers that stand in the way of B2B sales

Recent benchmark research by Kenneth Smit shows that quite a few B2B sales teams will encounter quite a few bumps in the rapidly changing market in the coming years.

The lack of the right skills, no integrated content strategy and tools to automate the sales process are the three biggest barriers.

But there is also a small group that is leading the way and that experiences the bumps as hills. What can your team learn from this?

Read in my latest blog what the leaders in B2B sales are doing smarter.

Below is the link to my blog:

https://www.linkedin.com/pulse/de-drie-grootste-uitdagingen-van-b2b-sales-2021-gert-jan-de-rooij

 

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