Commercial without being smooth

In this episode of "Smart Entrepreneur," Mike van Tol speaks with Shiraas Goerdin, manager of business services at VvAA, about leadership, culture change, and commercial growth in healthcare. A candid conversation about integrity, purpose, and building a strong team in a changing market.

Shiraas shares his vision on leadership, culture change, sales in a sensitive healthcare context and how to turn a service provider into a true business partner. An honest conversation about commercial growth, without losing your integrity. About truly motivating people and about leadership that provides space and direction. 🔍 What will you learn in this podcast? - How to build a commercial team in a non-commercial culture - What it takes to help professionals grow - Why meaning and results are not opposites - How the healthcare market is changing and why that offers opportunities for entrepreneurs

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