Shiraas shares his vision on leadership, culture change, sales in a sensitive healthcare context and how to turn a service provider into a true business partner. An honest conversation about commercial growth, without losing your integrity. About truly motivating people and about leadership that provides space and direction. 🔍 What will you learn in this podcast? - How to build a commercial team in a non-commercial culture - What it takes to help professionals grow - Why meaning and results are not opposites - How the healthcare market is changing and why that offers opportunities for entrepreneurs