The State of Dutch Enterprise
What's really going on in the Dutch business community? The trend report "The State of Dutch Business" provides insight into how management and employees think about leadership, strategy, personal development, and customer focus. It features data from 300+ companies, in-depth analyses, current and future trends – supported by concrete insights that strengthen your organization from within.
- Based on input from 300+ companies
- Strategic insights and recommendations
- The vision of leadership and employees
About the Trend Report
What companies say,
what employees think
Markets are changing, trust in leadership is declining, and customer and employee expectations are rising faster than ever. This research reveals how companies are navigating challenges in a time of structural change. In this trend report, we analyze:
- Why trust in leadership is declining – and how to fix it.
- The gap between ambition and reality: employees want more than just words.
- Why many strategies do not live within the organization.
- The link between engaged, satisfied employees and customer loyalty.
- How strong leadership and a good story connect talent and customers.
The research questions get to the heart of the matter. The analysis prompted me to take a critical look at my own business.
Employees change,
leaders must go along ↓
Dutch companies are facing significant challenges. Trust in leadership is declining, employees are feeling less engaged, and customers are expecting—no, demanding—more. What does this mean for your organization? In this trend report, Kenneth Smit shares and analyzes the key insights from an ongoing survey of more than 300 companies. From leadership and customer focus to strategy and personal development, discover where the biggest bottlenecks lie and how companies that want to grow should respond. Conclusions that inspire bold leadership. Relatable. Confronting. And indispensable for those who want to move forward.
Confronting conclusions,
valuable insights
Key conclusions from the report:
Confidence in leadership is declining, while the need for direction and inspiration is greater than ever.
The gap between strategy and execution is growing; employees are lacking engagement with the organization's goals.
Customer focus only truly works when it is supported by employees, not just by management.
Companies that invest in people and a strong story build sustainable growth and loyalty.
Without room for personal development, employees lose interest – and with it, innovation and growth.
Sales is still too often about quick deals, while strategic customer relationships make the difference.
Attract, engage, and connect. Don't differentiate between employees and customers; esteem both.
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