How do you remain successful in the rapidly changing world of B2B sales? It's a question many sales professionals are currently grappling with. With all sorts of data and new technologies—think automated sales, chatbots, and AI applications like ChatGPT—emerging, this doesn't mean you'll become redundant. It actually requires different skills and capabilities, intensive collaboration between marketing and sales, and sales enablement—the supporting activities that accelerate sales cycles, increase win rates, and improve sales and marketing alignment.
