A decision provides direction.
Execution yields results.

From strategic direction to daily execution: on the choices, conversations, and responsibilities
who determine whether ambitions become reality."

About Merijn de Jager

Sales, Communication, and Management Trainer 

Drawing on over 25 years of experience as an advisor, entrepreneur, commercial director, and trainer, Merijn knows what it takes to translate ambitions into results. He focuses on the intersection of strategy, execution, and behavior. In doing so, he helps leaders and teams reduce complex issues to their essence: the combination of business content and the human side of collaboration, behavior, and leadership. This creates insight into the core of an issue and clarifies the steps required to make progress again.

Merijn combines his experience in organizational development with insights from the Scaling Up methodology, systemic work, and NLP. His style is direct, sharp, and inquisitive. By listening carefully and asking targeted questions, he quickly uncovers patterns that accelerate or hinder progress. From there, clarity emerges regarding what is needed to actually realize ambitions.

β€œGetting Strategy Done”

From strategy to joint action

As a management team, learn to make choices that provide direction and ensure progress in execution.

Many management teams devote considerable attention to the organization's direction. Yet, in practice, noise often arises. Priorities shift, new opportunities demand attention, and decisions are interpreted differently. The result is that energy becomes fragmented and execution lags behind the ambitions.

In his training sessions, Merijn explores why some teams consistently execute their plans, while others get stuck in good intentions. He encourages participants to examine the choices they make, the agreements they make with one another, and the way they hold each other accountable when results lag behind. In doing so, he works using his own 3F model: Focus, Flow, and Fun. Focus helps teams make clear choices, Flow ensures rhythm and progress in execution, and Fun creates an environment where people take responsibility and enjoy working together.

Read the latest publications or watch the podcasts

A smooth meeting can give the impression that everyone agrees, whereas true consensus...
The illusion of consensus in management teams
Many organizations focus on strategy and processes when results lag behind. But when people withhold information...
Trust as a condition of performance

Send an email to Merijn

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