Business Improver/Trainer

Jacco van Beek

It's the tone that makes the music what it is!

Jacco van Beek began his career in the mid-1980s as a salesperson of office equipment and automation solutions. Until 2007, his focus was on advising on and selling software, hardware, and services. Each project began with a thorough analysis of business processes, after which appropriate automation solutions were implemented to resolve bottlenecks within wholesalers, industrial companies, and project organizations.

In September 2007, Jacco became a Kenneth Smit franchisee. His nearly twenty years of experience as a Kenneth Smit trainer, combined with his extensive knowledge and expertise, provide significant added value for clients and participants in his training programs. This experience is leveraged in a customized approach: first analyzing and diagnosing, then training in daily practice and ensuring the retention of what has been learned.

Expertise

Jacco's focus and specializations lie in management and team development. His unique expertise lies in the prevention and recovery of stress and burnout, integrated into a distinctive stress management training program using the Kenneth Smit methodology. Sales and account management training and coaching are also among his specializations.
Communication Consultancy Wholesale Industry IT Management Personal development Sales Business services

My planned open training sessions

Check out my open training courses below and register immediately.

TrainingFirst DateCityPrice per day
Effective Communication (3-day, 2+1 in-depth day)29 October 2026Bunschoten-Spakenburg€2.339Sign up
Emotional intelligenceNovember 4 2026Breda€779Sign up

Latest publications

In our publications we share insights, trends and experiences that help leaders and professionals achieve success.

When an organization sees a problem, it often looks first for the one who...
Problems rarely begin where they become visible.
Good upselling doesn't start with a sales technique, but with understanding what a customer...
Upselling starts with understanding your customer
Almost everyone knows what effective behavior is. Yet people keep repeating the same patterns. About the...
Why people know a lot and yet change little
Psychological safety is increasingly cited as the key to better team performance. But what if safety...
The paradox of psychological safety: less control, more results
Resistance to change is often seen as an obstacle. But what if that resistance is actually a...
The valuable message of resistance to change
Professionals who are strong in terms of content sometimes get stuck precisely because of that. When qualities such as perseverance or...
When your own qualities limit your growth

Our approach

Do you want to know which process suits your organization?

 

Collaboratively developing solutions that work directly in your practice. Not a one-size-fits-all solution, but a customized approach that inspires action.

A new course,
a new career

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