Project Marketer

Janneke van Wanrooij

With the right energy you can get anything moving

Janneke feels at home in the dynamics of diverse projects. For her, marketing, communication, and content are not separate components, but one integrated whole in which strategy and creativity reinforce each other.

Janneke is primarily driven by the question of how to truly reach people. How do you ensure a message isn't just seen, but also has an impact? She believes that powerful content isn't created behind a desk, but through interaction with people. By listening, asking questions, and truly immersing herself in her target audience, she creates communication that resonates and is effective.

In her role as a project marketer, she connects strategy with execution. Whether it's SEO content, strengthening a brand, developing campaigns, or positioning new initiatives, she always starts with a clear goal and a well-thought-out approach. Within the broad field of marketing, she sees it as a challenge to choose precisely the tools and messages that make a difference.

Latest publications

In our publications we share insights, trends and experiences that help leaders and professionals achieve success.

Team problems are rarely about behavior. Discover why working systemically helps to improve team dynamics...
Why team problems often run deeper than behavior
Top athletes consciously train their behavior. Professionals often do not. Discover how professional development begins outside...
What elite sport and professional development have in common
Resistance in your team? It is rarely defiance, but a signal. Learn to deal with resistance...
Why resistance is rarely about resistance
Stakeholder management is the systematic identification, analysis, and involvement of all stakeholders in a project...
Stakeholder management: influence and engage your stakeholders
Coaching leadership is a leadership style in which you encourage employees to find solutions themselves and...
Coaching leadership: how to develop a coaching style
Effective communication is the ability to convey your message clearly and at the same time well...
Communicating effectively: techniques for better communication
Personal effectiveness is about working smarter by making conscious choices about what you do...
Personal effectiveness: increase your impact at work
Change management is the structured guidance of organizational changes so that they actually succeed. Learn the key models...
Change Management: The Complete Guide to Successful Change

Our approach

Do you want to know which process suits your organization?

 

Collaboratively developing solutions that work directly in your practice. Not a one-size-fits-all solution, but a customized approach that inspires action.

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