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Business Improver

Richard van Heukelum

If you don't start training, you'll never run the marathon!

Everything related to sales is my passion!

Expertise

“My years of knowledge and experience as an independent entrepreneur and my expertise in the Sales Funnel Kaizen make me a Business Improver with added value.”
Communication Financial services Industry Management Personal development Sales Business services

My planned open training sessions

Check out my open training courses below and register immediately.

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Latest publications

In our publications we share insights, trends and experiences that help leaders and professionals achieve success.

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Disappointing results? First investigate what behavior causes them.

Disappointing results are often quickly explained: the team needs to work differently, the manager needs to...
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Disappointing results? First investigate what behavior causes them.

The art of slowing down in sales conversations

In sales, speed feels like progress, but experienced professionals know that slowing down actually leads to...
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The art of slowing down in sales conversations

The illusion of consensus in management teams

A smooth meeting can give the impression that everyone agrees, whereas true consensus...
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The illusion of consensus in management teams

Trust as a condition of performance

Many organizations focus on strategy and processes when results lag behind. But when people withhold information...
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Trust as a condition of performance

From price pressure to value in the sales conversation

Price pressure often arises earlier in the sales process than during negotiations. When the difference between...
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From price pressure to value in the sales conversation

Customers do not buy solutions.

Customers don't buy a solution because it works beautifully, but because of what it delivers to them. This...
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Customers do not buy solutions.

Problems rarely begin where they become visible.

When an organization sees a problem, it often looks first for the one who...
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Problems rarely begin where they become visible.

What successful organizations do differently from their competitors

Successful organizations look beyond improving what already works today. They invest in...
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What successful organizations do differently from their competitors

Coaching leadership: why successful leaders are already learning to lead differently today

Good leadership was long associated with experience and quick decisions. But the context is changing. Coaching...
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Coaching leadership: why successful leaders are already learning to lead differently today

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