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About Gé Seroo

Sales, Communication, and Management Trainer

With great passion and drive, Gé Seroo helps people and organizations reach new heights. For almost 20 years, he has enjoyed working as a trainer at Kenneth Smit, where he leverages his extensive practical experience to create lasting impact. Gé trains broadly within sales and management and works with diverse audiences: from novice managers to experienced board members and entire management teams. His approach is pragmatic, sharp, and engaging, with a clear focus on results and personal growth.

Read the latest publications or watch the podcasts

Look differently, act differently, perform better: why results start with behavior

When results lag behind, we are quick to look to the circumstances. But performing better starts with...
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Look differently, act differently, perform better: why results start with behavior

Disappointing results? First investigate what behavior causes them.

Disappointing results are often quickly explained: the team needs to work differently, the manager needs to...
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Disappointing results? First investigate what behavior causes them.

Why most managers focus on results, while behavior determines the outcome

KPIs provide direction, but do not tell the whole story. Sustainable improvement occurs when managers do not...
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Why most managers focus on results, while behavior determines the outcome

Coaching leadership: why successful leaders are already learning to lead differently today

Good leadership was long associated with experience and quick decisions. But the context is changing. Coaching...
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Coaching leadership: why successful leaders are already learning to lead differently today

The myth of relationship management: why strong customer relationships sometimes yield surprisingly little

Many account managers believe that a strong customer relationship eventually leads automatically to more revenue, more orders...
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The myth of relationship management: why strong customer relationships sometimes yield surprisingly little

The silent damage of assumptions in customer conversations

In customer conversations, we often assume too quickly that we understand what the other person means. That...
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The silent damage of assumptions in customer conversations

Why commercial skills are becoming increasingly important for technical professionals

A technically strong solution does not always lead to an order. Customers make decisions based on...
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Why commercial skills are becoming increasingly important for technical professionals

Leading: The Complete Guide for Managers

Leadership is the process of providing direction, motivating, and supporting people to achieve shared goals...
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Leading: The Complete Guide for Managers

The Johari Window: self-knowledge, feedback, and better collaboration

The Johari Window is a psychological model that provides insight into how you... yourself
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The Johari Window: self-knowledge, feedback, and better collaboration

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