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About Claudia de Bruijn

Sales, Communication, and Management Trainer

Claudia de Bruijn believes that true development begins with genuine connection. With her expertise in management development and consultative selling, she helps professionals increase their impact and become more effective in their roles. In doing so, she focuses primarily on account managers, consultants, and executives who want to make a difference in their conversations, relationships, and results.

Read the latest publications or watch the podcasts

Coaching leadership: why successful leaders are already learning to lead differently today

Good leadership was long associated with experience and quick decisions. But the context is changing. Coaching...
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Coaching leadership: why successful leaders are already learning to lead differently today

The myth of relationship management: why strong customer relationships sometimes yield surprisingly little

Many account managers believe that a strong customer relationship eventually leads automatically to more revenue, more orders...
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The myth of relationship management: why strong customer relationships sometimes yield surprisingly little

The silent damage of assumptions in customer conversations

In customer conversations, we often assume too quickly that we understand what the other person means. That...
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The silent damage of assumptions in customer conversations

Why commercial skills are becoming increasingly important for technical professionals

A technically strong solution does not always lead to an order. Customers make decisions based on...
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Why commercial skills are becoming increasingly important for technical professionals

Leading: The Complete Guide for Managers

Leadership is the process of providing direction, motivating, and supporting people to achieve shared goals...
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Leading: The Complete Guide for Managers

The Johari Window: self-knowledge, feedback, and better collaboration

The Johari Window is a psychological model that provides insight into how you... yourself
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The Johari Window: self-knowledge, feedback, and better collaboration

Generations in the workplace: from baby boomers to Generation Z

Currently, there are four, sometimes five generations walking around the workplace who all grew up differently,...
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Generations in the workplace: from baby boomers to Generation Z

The drama triangle and winner's triangle: recognize and break patterns

The way we handle conflicts and difficult situations often determines the success of...
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The drama triangle and winner's triangle: recognize and break patterns

Non-verbal communication: what your body tells you without words

What is non-verbal communication and why is it so important? Learn to read body language, your own...
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Non-verbal communication: what your body tells you without words

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