Look closely at
what really happens
in your organization
"Many organizations work hard, but pay too little attention to what happens on a daily basis."
About Chris Verhoef
Success accelerator / Business improver
Specializing in commercial effectiveness, leadership and behavioral development.
In his work, he combines keen observation with practical reflection. He doesn't use models for the sake of models, but rather insights into what actually happens on the work floor: in conversations, in choices, and in collaboration.
Chris works extensively with sales professionals, sales managers, and executives who feel there's more potential than what's currently being achieved. Not by working harder, but by focusing more intently, aligning better, and developing more conscious behavior.
His strength lies in making visible what often remains undiscussed, and translating that into concrete tools that teams can use immediately.
“Results are not created by plans, but by what people do every day.”
€ 869, -
Lay the foundation for stronger, more confident and effective selling in one day.
- Structured conversations with more impact
- Insight into what your customer really wants
- More control over your sales process
- Confidently and convincingly close
| 8 dec 2026 | Utrecht | Sign up |
Where is your turnover?
What if your company is leaving money on the table without you even noticing?
Every day commercial opportunities disappear.
Not because your team isn't good enough, but because conversations aren't sharp enough, follow-up lags, objections linger and potential remains untapped.
Targets are being met, processes are in place, and the team is experienced. But how much revenue are you losing between the first meeting and the signature?
De Commercial Mirror Shows where things really go wrong. Not in reports or theory, but directly in the daily practice of your organization. In behavior, conversations, and choices on the work floor.
This makes it clear where sales opportunities are stalling, where conversion is unnecessarily declining, where there is a lack of direction or structure and where direct commercial improvement is possible.
In one day you see where turnover is lost and where direct profit lies.
A one-day work experience day in the sales department, providing practical insight into commercial opportunities, behavioral patterns, and areas for improvement.
It is a mirror that shows what is really happening, so that decisions about commercial development can be made substantiated and honestly.
Read the latest publications or watch the podcasts
Send an email to Chris
Customized training for your organization?
Start the exploratory process and answer a few short questions. We'll then contact you to discuss the possibilities.