People can often much more than they beforehand expect of themselves.
"The secret of getting ahead is getting started."
About Anja van der Wurff
Sales, Communication, and Management Trainer
Anja knows how different parts of an organization influence one another. Based on her experience, Anja recognizes the interests and daily dilemmas of diverse departments. Particularly in production companies, the manufacturing industry, the food sector, and project organizations, she easily speaks the language of both the people performing the work and the managers responsible for the results.
She wants to understand exactly what happens within an organization. That is why she prefers to speak with participants and involved departments beforehand. She probes into concrete situations: where does a customer conversation get stuck, why does an employee keep waiting for instructions, and what makes a conversation about price or performance difficult? With that information, she develops training courses that are recognizable from the very first practice session.
In her training sessions, Anja quickly creates an open and approachable atmosphere. She brings enthusiasm, asks direct questions, and gives participants the space to be themselves. That is exactly what Anja considers important: letting people experience how much potential they already possess and what becomes possible once they dare to trust in it.
You learn a lot from your own mistakes. Often even more from discussing them.
See what you do, practice what works better
More conscious behavior, more confidence in your abilities, and more focused choices in practice.
Professionals encounter situations every day where knowledge and experience alone are insufficient. A conversation unfolds differently than expected, someone reacts differently than anticipated, or you notice that a familiar approach yields little results. Anja van der Wurff helps participants recognize what happens at such moments: what assumptions they make, what behavior arises automatically, and what effect that has on the other person.
Anja makes behavior concrete and open for discussion. Using Insights, recognizable real-life situations, role-playing, and camera recordings, participants see what they are already doing well and where additional opportunities lie. They practice asking questions, communicating clearly, tailoring their approach to the other person, and consciously choosing which behavior a situation requires. In doing so, Anja aligns with the reality of the organization and uses current work situations as training material.
In this way, confidence grows to approach conversations differently and actually apply new behavior. Participants understand themselves and others better, have more options at their disposal in various situations, and know how to consciously utilize them.
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