Success by doing
Development arises where there is friction. Practice, feedback and Actively steering makes behavior visible and results lasting.
About Jeroen van Hoorn
Sales and management trainer
Success through action. That is what Jeroen stands for and what he delivers in his training sessions. He has been a trainer and partner at Kenneth Smit since 1999, having been trained by Kenneth Smit himself.
In his training sessions, everything revolves around experiencing, practicing, and developing. Jeroen quickly sees through behavior and sharply identifies what is really going on. Sometimes confrontational, always respectful. He holds up an honest mirror to participants while simultaneously creating a safe learning environment in which people speak their minds and grow in a focused way.
He prompts action and translates insights into concrete behavior that becomes visible in practice. With his broad experience across diverse industries, he knows exactly how to get people and teams moving. His training sessions resonate, stick, and create lasting impact.
Visible in behavior, noticeable in results.
Check out my open training courses below and register immediately.
| Coaching Leadership (4x2 days) | November 9 2026 | The nut | €7.599 | Sign up |
€ 869, -
Success by doing
From insight to behavior. From plan to result.
Many organizations know what they want to achieve, but get stuck on the execution. There are plenty of plans and the goals are clear. Yet, the behavior needed to achieve those goals often fails to materialize. That is precisely where Jeroen makes the difference.
His training sessions focus on the moments when things get tense: in difficult conversations, with disappointing results, or when leaders realize they do not have sufficient control over their team. Participants practice intensively with their own case studies, receive direct feedback, and work with situations that are both relatable and challenging.
Jeroen combines skills training with leadership strengthening. He helps professionals effectively utilize their behavior and teaches managers how to actively steer it. Using models such as the KDR model, he makes expectations concrete and gives leaders a grip on behavior and performance.
Where behavior and results converge, Jeroen realizes development that remains visible.
Read the latest publications or watch the podcasts
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