You can more than you think.
He who only sells what the customer asks for utilizes only a part of his commercial potential."
About Stein Schouten
Sales, Communication, and Management Trainer
Stein helps commercial professionals and organizations achieve better results from their commercial activities by providing structure, focus, and strategy. With over 25 years of experience in direct sales, acquisition, relationship management, and managing international sales networks, he knows how successful sales are created: by carefully analyzing opportunities, making sharp choices, and then acting purposefully.
Stein loves clarity and concrete action. His style is direct, pragmatic, and goal-oriented. Participants go home with a better grasp of their commercial approach, a clear focus, and concrete next steps for practical application.
Get a grip on your market. Focus on your opportunities.
Commercial growth arises when opportunities are translated into a clear course and targeted action.
Successful sales begin well before the conversation with the customer takes place. Which market offers the most potential? Which customers deserve priority? Where do the greatest commercial opportunities lie? Stein teaches participants how to answer these questions and translate them into a commercial approach.
During Stein's training sessions, participants work on market analyses, account strategies, acquisition plans, and commercial objectives. They learn how to use information from customers, markets, and sales figures to make better choices and target their commercial activities more effectively. As a result, conversations become more effective, there is more focus in daily practice, and the predictability of results increases.
Participants develop a commercial approach in which strategy, preparation, and execution reinforce each other. They work in a more structured way on new business, relationship development, and account growth, enabling them to better capitalize on commercial opportunities and make results less dependent on chance.
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