If you don't ask exactly
You get what you want
probably something else.
By asking sharper questions and steering more consciously, you get the most out of your commercial conversations.
About Hans Roelfsema
Sales and management trainer
If you don't ask for exactly what you want, you will probably get something else.
For Hans Roelfsema, that is daily practice. Successful sales begin with asking the right questions. By asking targeted follow-up questions, clarity emerges regarding what is really going on with the client. This forms the basis for conversations that add value and lead to results.
With years of experience, Hans Roelfsema helps professionals and organizations increase their commercial impact. He works with diverse target groups: from account managers and consultants to entrepreneurs and management teams. His approach is characterized by sharpness, energy, and a clear focus on the core.
Active learning is central to the training sessions. Participants work with their own practice, increase their awareness, and develop immediately applicable skills. This creates momentum and visible results.
I am a true people helper. I love developing people to their full potential.
Check out my open training courses below and register immediately.
| Next Generation Sales | 10 jun 2026 | Heerenveen | €3.479 | Sign up |
| From Project Management to Leadership | 24 jun 2026 | Heerenveen | €955 | Sign up |
| Next Generation Sales Part 2 | Aug 27 2026 | Heerenveen | €3.479 | Sign up |
| Next Generation Sales | 8 sep 2026 | Heerenveen | €3.479 | Sign up |
| Effective Influencing | 5 October 2026 | Heerenveen | €779 | Sign up |
| Next Generation Sales | November 4 2026 | Heerenveen | €3.479 | Sign up |
| Leading Millennials | November 19 2026 | Heerenveen | €955 | Sign up |
€ 869, -
Sales that moves with the times
Are you ready to get the most out of your commercial process?
Hans operates from the conviction that development only gains true value when it is directly applicable in practice. Therefore, all training courses align seamlessly with the daily reality of participants and organizations, ensuring that development has an immediate impact.
His expertise focuses on strengthening commercial skills and achieving behavioral change. The focus includes, among other things:
- Conducting effective sales and advisory conversations
- Clarifying customer needs through targeted questioning
- Increasing commercial clout within teams and organizations
- Leveraging AI within the commercial process
- Personal leadership and ownership in sales
The result becomes visible in daily practice: stronger conversations, more control over the sales process, and better commercial performance.
Read the latest publications or watch the podcasts
Send an email to Hans
Customized training for your organization?
Start the exploratory process and answer a few short questions. We'll then contact you to discuss the possibilities.