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Sales and management expert

Armin Hietbrink

A person can choose to move backward toward safety or forward toward growth. He has to choose growth again and again.

Helping people to unlock their full potential of talents and qualities is what drives me every day in the work I do.

Expertise

My specialties are in the field of developing organizations and the people within these organizations in the field of skills and behavior.
Communication Financial services Wholesale Personal development Sales Telecom Business services

My planned open training sessions

Check out my open training courses below and register immediately.

Start your trajectory exploration
TrainingFirst DateCityPrice per day
Expert in Sales Follow Up I: Price Selling (2 days)9 apr 2026Amsterdam€1.749Sign up
Expert in Sales Basics (2x2 days)4 jun 2026Amsterdam€3.479Sign up
Expert in Sales Follow Up II: Reverse Selling (2 days)18 jun 2026Amsterdam€1.749Sign up
Thought leadership for salespeople5 October 2026Amsterdam€1.749Sign up
Expert in Sales Basics (2x2 days)8 October 2026Amsterdam€3.479Sign up

Latest publications

In our publications we share insights, trends and experiences that help leaders and professionals achieve success.

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Delegating as a manager: how to effectively transfer tasks to your team

Learn how to delegate effectively as a manager. Discover the 6 steps, the levels of delegation...
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Delegating as a manager: how to effectively transfer tasks to your team

Empathy: what it is and why it is essential as a manager

Empathy is the ability to put yourself in the feelings and thoughts of...
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Empathy: what it is and why it is essential as a manager

Leading: The Complete Guide for Managers

Leadership is the process of providing direction, motivating, and supporting people to achieve shared goals...
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Leading: The Complete Guide for Managers

Soft skills: what are they and why are they so important?

Soft skills are the personal skills that determine how you collaborate, communicate, and deal with...
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Soft skills: what are they and why are they so important?

The McClelland Iceberg Model: Competencies Below the Surface

The McClelland iceberg model (also known as the McClelland iceberg model) is a model that shows why...
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The McClelland Iceberg Model: Competencies Below the Surface

The Johari Window: self-knowledge, feedback, and better collaboration

The Johari Window is a psychological model that provides insight into how you... yourself
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The Johari Window: self-knowledge, feedback, and better collaboration

Generations in the workplace: from baby boomers to Generation Z

Currently, there are four, sometimes five generations walking around the workplace who all grew up differently,...
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Generations in the workplace: from baby boomers to Generation Z

Leadership development: how to grow as a leader

Leadership development is the process in which you consciously further develop yourself as a leader. It involves a lot...
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Leadership development: how to grow as a leader

Team coaching and group dynamics: how to build an effective team

Team coaching is a guidance process in which a team works on improving mutual cooperation,...
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Team coaching and group dynamics: how to build an effective team

Our approach

Do you want to know which process suits your organization?

 

Collaboratively developing solutions that work directly in your practice. Not a one-size-fits-all solution, but a customized approach that inspires action.

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