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Sales and management expert

Armin Hietbrink

A person can choose to move backward toward safety or forward toward growth. He has to choose growth again and again.

Helping people to unlock their full potential of talents and qualities is what drives me every day in the work I do.

Expertise

My specialties are in the field of developing organizations and the people within these organizations in the field of skills and behavior.
Communication Financial services Wholesale Personal development Sales Telecom Business services

My planned open training sessions

Check out my open training courses below and register immediately.

Start your trajectory exploration
TrainingFirst DateCityPrice per day
Expert in Sales Basics (2x2 days)4 jun 2026Amsterdam€3.479Sign up
Expert in Sales Follow Up I: Price Selling (2 days)9 jun 2026Amsterdam€1.749Sign up
Expert in Sales Follow Up II: Reverse Selling (2 days)18 jun 2026Amsterdam€1.749Sign up
Expert in Sales Basics (2x2 days)8 October 2026Amsterdam€3.479Sign up

Latest publications

In our publications we share insights, trends and experiences that help leaders and professionals achieve success.

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Why team problems often run deeper than behavior

Team problems are rarely about behavior. Discover why working systemically helps to improve team dynamics...
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Why team problems often run deeper than behavior

What elite sport and professional development have in common

Top athletes consciously train their behavior. Professionals often do not. Discover how professional development begins outside...
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What elite sport and professional development have in common

Your sales problem often does not lie in your conversation technique.

Want to get better at sales? The problem often lies not in your technique, but in tension...
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Your sales problem often does not lie in your conversation technique.

Why resistance is rarely about resistance

Resistance in your team? It is rarely defiance, but a signal. Learn to deal with resistance...
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Why resistance is rarely about resistance

Stakeholder management: influence and engage your stakeholders

Stakeholder management is the systematic identification, analysis, and involvement of all stakeholders in a project...
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Stakeholder management: influence and engage your stakeholders

Coaching leadership: how to develop a coaching style

Coaching leadership is a leadership style in which you encourage employees to find solutions themselves and...
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Coaching leadership: how to develop a coaching style

Communicating effectively: techniques for better communication

Effective communication is the ability to convey your message clearly and at the same time well...
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Communicating effectively: techniques for better communication

Personal effectiveness: increase your impact at work

Personal effectiveness is about working smarter by making conscious choices about what you do...
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Personal effectiveness: increase your impact at work

Change Management: The Complete Guide to Successful Change

Change management is the structured guidance of organizational changes so that they actually succeed. Learn the key models...
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Change Management: The Complete Guide to Successful Change

Our approach

Do you want to know which process suits your organization?

 

Collaboratively developing solutions that work directly in your practice. Not a one-size-fits-all solution, but a customized approach that inspires action.

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